Hello

I'm a creative through and through, with a love of visual storytelling in all its forms. My career has taken me across graphic design, advertising, branding, art direction and photography, working with a wide range of clients, creative teams and talented people along the way. I've always enjoyed the process of taking an idea and finding the right way to bring it to life, whether that's through a visual identity, a campaign, a photograph or an animated character.

Over the years, I've moved between hands-on creative work and leading teams, developing concepts, pitching ideas to clients and guiding projects from the first brief through to delivery. Alongside creating the work itself, I've developed brand identities, visual systems and practical guidelines that help teams apply a creative vision consistently, from on-screen graphics and digital design to the finer technical details of production. I enjoy the bigger picture just as much as the detail, and the challenge of making sure a good idea works just as well in practice as it does in concept.

For me, leading creatively and being a designer are inseparable. I love exploring ideas, solving visual problems and getting stuck into the craft itself, whether I'm presenting concepts in the boardroom, working through a design on screen or sketching ideas on a drawing tablet. I'm just as happy shaping the creative direction of a project as I am rolling up my sleeves and making things. Whatever the medium, it's that combination of imagination, craft and collaboration that keeps me excited about what I do.